Have you ever wondered what really happens when you "crack" your knuckles, back, or neck? We brought in special guest, Dr. Jeff Moore, PT, who teaches fellow physical therapists how to manipulate, or "crack", the spine. In this episode he breaks down:
The third installment to our mini series on leadership entails an awesome video chat between the Knowbodies and Gene Shirokobrod. What a great experience it was to have a down to earth conversation with a guy who has carved such a prolific path on social media and motivated us to share his work.
Bio: Dr. Gene Shirokobrod is a physical therapist guided by entrepreneurial passion. He is the CEO of Verve LLC, who along with his business partner Corey Fleischer, developed and created arc. In 2014, arc was successfully funded on crowdfunding platform Kickstarter, raising over $30k in 40 days. After the launch of arc, Dr. Gene and Corey had the great experience of auditioning for Shark Tank. They made it through round 1 and being called to move on to round 2.
While working as a full time clinician, Dr. Gene started a podcast called Therapy Insiders. What started out as a fun hobby, quickly grew into a serious endeavor. Therapy Insiders steadily gained listeners and followers, eventually reaching #1 Medical Podcast on iTunes. Due to the success of Therapy Insiders, Dr. Gene co-founded UpDoc Media, a company focused on producing high quality custom content and digital marketing for healthcare companies. UpDoc media launched with 4 podcasts, focusing on business, fitness, running and of course medicine. UpDoc media is focused on providing "content you NEED to know, that is delivered with clinical precision."
Dr. Shirokobrod is also an adjunct faculty member at University of Maryland School of Medicine, Department of Physical Therapy, which is also where he received his doctorate degree. When not focusing on growing his companies, he is chasing his son Aaron (toddler) with the help of his wife Jaimie.
“Greg Todd is the co-owner of Renewal Rehabilitation in Wesley Chapel and Hyde Park. He graduated from Florida International University with a Bachelors of Science Degree in Physical Therapy, and received his strength and conditioning certification through the National Strength and Conditioning Association in 2000. He has over 15 years of experience in outpatient physical therapy. Greg is a board certified orthopedic certified specialist through the American Physical Therapy Association, and has served as the official physical therapist for Saddlebrook Tennis and Golf Resorts for the past 10 years. He also works as a consultant for professional tennis players on the ATP and WTA tour. Greg is also an avid runner, and has completed four marathons, seven half-marathons, and numerous 5k races.
Check out the following sample topics of our amazing discussion with Greg
Introduction with the one and only Greg Todd: A PT, entrepreneur, consultant, teacher and family man who has created a unique and envious lifestyle, and whose willing to help others earn theirs.
The driving factors to initiate self-improvement and what it takes to create a truly autonomous career.
The real story of starting out as a clinician and the transformation of going from an ambitious new grad to a business owner.
Greg shares his passion for PT and describes how he found his purpose in the field.
A day in the life of a successful clinic owner and the impact you can have on a community even when you’re not treating.
Mentorship: when, where, and how to find it and how to maximize your potential by using this underutilized resource.
Taking a step back and looking at PT as an experience and not just a visit with another healthcare provider.
Greg identifies what he thinks is the #1 factor to help someone improve their health that so many practitioners seem to be missing. He also dishes up advice to get this aspect of our practice back on track.
Vision, hearing or speaking? Greg offers his perspective on what makes him a better clinician based on just one of these forms of communication.
The hypothetical Greg Todd school of PT: What are the most important things that Greg would jam into a school curriculum to better prepare new grads for their careers. He defines marketing, specialization and business management practices and why we need to expand our understanding of these subjects to thrive.
Greg comments on what has changed in the healthcare and PT market in the past 15 years and shares what influences will continue to mold the landscape for the PT field.
The importance of being a good role model: What’s easy and difficult about maintaining a positive image and Greg’s personal experience establishing himself under the microscope.
Exercise is important and there’s no refuting the evidence supporting its use. What skills should a PT have to maximize their role as a proponent for exercise?
Self-reflection: What should a new or seasoned PT ponder in order to be happy? “Who do you want to serve?”
PLEASE check out Gregg’s amazing content on the following platforms. Subscribe, watch, read and absorb what he has to offer.
Gregtoddpt.com – Consulting and practice website including blogs, videos and podcasts and products.
@gregtoddPT for twitter, instagram
gtpt77 for snapchat
gregtoddtv.com – several great online courses
smart success PT – seasonal courses for continued and new education
youtube channel which several HUNDRED videos: youtube.com/greggtoddpt
Meet Dr. Andrew Rothschild, PT, DPT. Andrew is a 2006 graduate of VCU’s Medical College of Virginia with his Doctorate in Physical Therapy. He became a board certified Orthopedic Clinical Specialist in 2008 and received his manual therapy certification from the Ola Grimsby Institute in 2010. He went on to complete Manual Therapy Residency and Fellowship training through the Ola Grimsby institute in 2011 and 2012 and became a Fellow of the American Academy of Orthopedic Manual Physical Therapists in 2013.
Topics discussed in this episode:
This week's guest is Mike Eseinhart, PT. Eric and Nick had the incredibly chance to sit down in person with Mike while he was stopping through Pittsburgh. We are incredibly grateful to have had the opportunity to meet with Mike one-on-one and learn from his passionate views on health and wellness.
You can follow Mike on Twitter here: @mikeeisenhart and here: @FreeTheYoke - You can also learn more about Mike's company Pro-Activity Associates through their website here: Pro-Activity Associates and through Twitter here: @Pro_Activity
Who is Mike Eisenhart, PT? A lot of people in the physical therapy world will already know the answer to that question. If you are new to hearing about Mike, here is a glimpse of his biography from his company's website: Pro-Activity.com
"Mike Eisenhart is a leader in the physical therapy profession having held posts at the local, state and national levels for the American Physical Therapy association, the nation’s largest professional association for physical therapists including the role of President of the association’s NJ chapter from 2015 to 2017. In addition, as one of the profession’s top innovators, formally recognized in 2013 for work done on Pro-Activity’s Prevention Model, which he pioneered initially in 1999, Mike has written extensively ranging from blogs and trade journals to more formal peer-reviewed publications. His most recent formal work was the chapter “Work Injury Prevention and Management: The Role of the Physical Therapist in Injury Reduction/Prevention and Workforce Wellness” in 2014, on behalf of the national Orthopedic Section of the APTA."
Here are a sample of the questions we dive into in this episode: